Expensive materials and production
Pouring silicone for the heel grip is expensive, and we use a custom mold and twice as much silicone as any other no-show sock we’ve found, both to wrap the grip all the way around the heel and to provide even more padding where it’s needed.
The thick-terry-loop padding in the heel-cup and sole is manufactured under a costlier process, and the addition of our spandex stay-put elastic band requires separate manufacture and attachment.
All-in-all, our materials and construction are premium at every step (ha!), and while this ensures you a blister-free comfortable walk, even in loafers or other slip-on shoes, it comes at a higher-dollar price.
